“One of the key purposes of a quality management system is to act as a preventive tool” (quoted from ISO 9001:2015 Appendix Section A4). This conclusion is applicable not only to the new 2015 version in context of risk based thinking. A wider perception is that the QMS requirements, as such, have intrinsically borne a preventive character and their mandatory fulfillment have always provided prevention of negative effects should these requirements have not been fulfilled. As a confirmation of the above-said, ISO 9001:2015 cl 4.3 and ISO 9001:2008 cl.1.2 require that the exclusions from the standard have not affected the organization’s ability to achieve the intended results. In this respect, the elements of the standard represent the factors of the organization’s context to ISO 9001:2015 cl.4.1. If these elements are not executed to the standard requirements a risk to achieving the conformity of products and services and the enhancement of customer satisfaction would appear. To summarize, the organization’s actions to establish, implement, maintain and improve the QMS can be interpreted as a proactive response to particular risks. Particular actions through risk based thinking will be within the scope and intentions of relevant standard’s elements.