We have tried survey forms and online surveys. It's difficult to get folks to participate. Now we're doing telephone surveys, in hopes of getting a greater response rate. That is a frustrating and time consuming process. Often, the responses from customers are less than helpful. For example, when we ask customers to cite opportunities for improvement, we just get some suggestions for lower prices and little other actionable responses; for example, "I can't think of anything, you guys are doing great!" We ask for a rating on a scale of 1-10 to rate us for quality, service and delivery. Then we ask the customer what they think we do well and what we can improve. Finally, we ask the customer to rate us overall as a supplier on a scale of 1-10. I want to get into some other methodology for measuring/monitoring customer satisfaction, something outside the box. Any ideas/experience from my colleagues would be appreciated.