my company has 35-50 associates management included. I have purchased and been reading ISO 9001:2015 in Plain English (very good book and source) in reading the section 4.1 an idea popped into my head to create a form, with specific questions asking all employees questions pertaining to the company. questions such as What are we good at? where can we improve? what technologies could assist us? etc. I think this will add valued opinion of operations staff, gain insight anonymously, gain operations staff buy-in etc. two questions, has anyone tried something like this? Has it worked? whats your opinion? and What questions would you guys ask to aid the "census" Also i would be gearing the questions towards the "SWOT" format. Do you guys see Value added? or a better suggestion in order to accomplish this?