A company currently makes products for several OEM builders of tractors and large trucks. These customers are non-automotive and do not currently require ISO/TS 16949 certification (just ISO 9001). However, most of the best practices contained within ISO/TS 16949 have been implemented in the company processes as continuous improvements because they make sense and improve the company results. Can this company get certified to ISO/TS 16949, even though their customers do not require it? The primary strategic reason, compared to just maintaining these process under ISO 9001, is so that the company could continue to grow by attracting business from new customers that do have ISO/TS 16949 as a requirement.